Most people looking for information about a product or service start with a search of the Web.  The big question is: Are they finding you?

Search Engine Optimization (SEO), if done correctly, will help people find your site. SEO is not about trying to trick the search engines.  SEO requires knowledge of the ever-changing variables within the algorithms of each search engine. Ideally, search engine companies want their customers to have a rewarding search experience.

Search engines, especially Google, determine which sites are qualified sources of information based on the number of inbound links. These links are like votes of confidence or seals of approval. The more links to a site, the easier it is to conclude that it is a source of valuable information.

Good SEO also involves updating a site on a regular basis using key words to help the search engines understand what your page or site is about.

Social media plays a role in search rankings as well. Search engines like sites with high traffic.  A social media platform, such as Twitter, that drives traffic or mentions a Web site can boost your rankings and increase your visibility.

Smart phones, with their Internet access and various applications, help people on the go find news, directions, and information about your products and services.

Rosh